ROBINSON FREDERICK

One of the most fun ways to get a peek into another person’s life is to experience their city like a local would -- with a homebase in a their space. LifeSwap takes the fun of living how a stranger does one step further. We’ve teamed up with AirBnB to give you a taste of what it’s like to step into someone else’s shoes. We can safely say that this is the best giveaway of any SXSW party around.

FOUNDER

@FEEDMESTILESSWITCH

SUNDAY

MARCH

22

2016 AT 9:00PM

Final Farewell 

Day 4 is about the word on every marketer’s mouth. Everyone’s focusing on it, but it’s not a focused word. What does it mean exactly? Why does it matter? And how do we do it right? Attend small group workshops about mobile ads, mobile responsive site and mobile app development. Learn about the rapid rise of mobile browsing (and what that means to us) in our interactive globe installation. And hear from Ruth McCarthy, Founder of Mobili Media, about how to get caught up -- and then get ahead.

SPONSOR NAME

Grey Horse Book Festival

WHEN

March
12
 - 13
2017
 at 
7:00pm
Grey Horse Book Festival

#ghbookfest

March 
12th
 at 
12pm

SKIP AHEAD

About
Things to Know
People to See
Schedule

WHEN

March
12
 -13
2017 
7:00PM
 to 
10:00pm
Grey Horse Book Festival

Our inaugural festival will showcase the thought-provoking, life-changing, mind-altering fiction and nonfiction brought to life by authors, editors, agents, and readers.

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WHY YOU SHOULD CARE

At Grey Horse, it’s our mission to amplify the ideas that will, no doubt, change the world - the ones that change your life and encourage you to text your group chat at three in the morning, because you can’t help but tell everyone you know about this epiphany you’ve just had!


Our first annual Book Festival will feature authors, thinkers, and provocateurs on panels, one-on-one discussions, and open-ended conversations. We invite you to participate, meet fellow enthusiasts, and ask your burning questions. 


During this free two-day event, you'll learn about book publishing, authorship, the power of words, and how to connect with like minded individuals who are just as excited to discover and share the next bestseller long before any of your friends have seen it on Goodreads.


We’re launching this event on audio because, frankly, we’re tired of staring at our own reflections in Zoom and we want to be able to invite audience members onto the stage to be a part of the discussion. Want to learn more, pitch an author, or register a complaint? Email us!

ABOUT

Who's Who?

For the past five years, we have scoured the U.S. to curate a best-in-class roster of speakers representing the hottest sectors, industries and disciplines.

Hi, we're Grey Horse 

We’re a feminist communications firm, working with individuals and brands who are changing the world for the better with big ideas, bold plans, and a commitment to equality and the environment. Learn about our work here, or join us for all of the fun via audio in March.


Oh, and we have a fun newsletter, which includes the latest in media, including relevant and highly curated job listings. You can sign up here.

VENUE: THINGS TO KNOW

Really want to join, but don’t have the Clubhouse app for iPhone/iOS? Email us and we’ll try to hook you up.

reading!

OPEN BAR Y'ALL

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The Final Countdown!
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COUNTDOWN

The Final Countdown!
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The Final Countdown!
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SCHEDULE OF EVENTS (more announced daily!)

friDAY

MARCH

12

2021 AT 12:00PM

Day 1 Schedule

12:00pm ET - Sujeet Indap and Max Frumes discuss The Caesar's Palace Coup

 

1:30pm ET - Carrie Seim and Brandon T. Snider discuss middle-grade and tween lit

 

3:00pm ET - Jordan Shapiro discusses Father Figure with Michele Weldon

 

4:30pm ET - Free Speech and Cancel Culture with Suzanne Nossel, Michael Slaby, and Helaine Olen

 

6:00pm ET - free chat and networking session

 

8:00pm ET - a bevy of nonfiction curated by HIP Lit!

SaturDAY

MARCH

13

2021 AT 12:00pm

Day 2 Schedule

12:00pm ET - Violet Summer's Histories & Legacies, with Melissa Henderson & guests 

 
1:30pm ET - Dana Parish and Dr. Steven Phillips discuss Chronic and the autoimmune pandemic

 
3:00pm ET - Susan McPherson discusses The Lost Art of Connecting with Carla Zanoni

 
4:30pm ET -Dr. Martha Jones and Maya Rodale discuss Vanguard, historical fiction, Nellie Bly, and much more

 
6:00pm ET - free chat and networking session

 
8:00pm ET - TBA

 

9:30pm ET - Closing party!

PEOPLE TO SEE

sujeet indap

Sujeet Indap is the U.S. editor of the Lex Column at the Financial Times, where he contributes stories across the paper. He has written extensively on the intersection of corporate finance and corporate law. Indap was previously an investment banker before he joined the Financial Times in 2013. He is a graduate of Pomona College and the Wharton School at the University of Pennsylvania. Indap lives in Manhattan with his wife.

The Caesar's Palace Coup

Diversion books

Max frumes

Max Frumes leads a news team at Fitch Solutions covering corporate debt and restructuring. He previously was the founding editor of a leading publication covering corporate bankruptcy, and before that reported for S&P’s Leveraged Commentary & Data and The Deal. Frumes received his undergraduate degree from the University of California, Berkeley, and an MSJ from Northwestern’s Medill School of Journalism. He lives in Brooklyn with his wife and daughter.

THE CAESAR'S PALACE COUP

Diversion books

melissa henderson

Melissa Henderson is a prolific writer and digital media executive with past roots at Ebony, Essence, Elle and The Huffington Post. Her speciality is urban storytelling mixed with an international approach. In 2016, she founded Violet Summer, a design and technology-driven boutique writing company. Melissa and her team of creatives publish a quarterly print and digital magazine that features and caters to readers in over 183 countries. The brand also curates and sells home and stationary collections inspired by black history. When she’s not writing or editing, she is building multimedia experiences on and offline. She is currently based in Miami, Florida.

violet summer magazine


Dr. Martha Jones

Dr. Martha S. Jones is a legal and cultural historian whose work examines how Black Americans have shaped the story of American democracy. She is a Professor at Johns Hopkins University and author of Vanguard: How Black Women Broke Barriers, Won the Vote, and Insisted on Equality for All (2020), Birthright Citizens: A History of Race and Rights in Antebellum America (2018), and All Bound Up Together: The Woman Question in African American Public Culture 1830-1900 (2007). You can check out some of Martha's recent writing on Vanguard in TIME and The New York Times. She was featured in the new PBS documentary American Experience: The Vote.

Vanguard: How Black Women Broke Barriers, Won the Vote, and Insisted on Equality for All

basic books

susan mcpherson

Susan McPherson is a serial connector, seasoned communicator, and founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships. Susan has 25+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry conferences, and contributing to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine, and the Los Angeles Times. Susan is a Vital Voices global corporate ambassador and has received numerous accolades for her voice on social media platforms from Fortune Magazine, Fast Company, and Elle Magazine. She resides in Brooklyn. 

The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships

McGraw-Hill Education

Suzanne nossel

Suzanne Nossel is Chief Executive Officer at PEN America and author of Dare to Speak: Defending Free Speech for All. Prior to joining PEN America, she served as the Chief Operating Officer of Human Rights Watch and as Executive Director of Amnesty International USA. She has served in the Obama Administration as Deputy Assistant Secretary of State for International Organizations, leading US engagement in the UN and multilateral institutions on human right issues, and in the Clinton Administration as Deputy to the US Ambassador for UN Management and Reform. Nossel coined the term “Smart Power,” which was the title of a 2004 article she published in Foreign Affairs Magazine and later became the theme of Secretary of State Hillary Clinton’s tenure in office. She is a featured columnist for Foreign Policy magazine and has published op-eds in The New York Times, Washington Post, and LA Times, as well as scholarly articles in Foreign Affairs, Dissent, and Democracy, among others. Nossel serves on the Board of Directors of the Tides Foundation. She is a former senior fellow at the Century Foundation, the Center for American Progress, and the Council on Foreign Relations. Nossel is a magna cum laude graduate of both Harvard College and Harvard Law School. 

Dare to Speak: Defending Free Speech for All

Dey Street Books

Helaine olen

Helaine Olen is an opinion writer for the Washington Post's opinion section and the senior managing editor for Public Seminar at The New School. She's the author of Pound Foolish: Exposing The Dark Side of the Personal Finance Industry and co-author of The Index Card: Why Personal Finance Doesn’t Have to be So Complicated. Helaine has appeared on The Daily Show, Frontline, C-Span, the BBC, MSNBC, All Things Considered, Marketplace and more to share her commentary on political and economic issues. She serves on the advisory board of the Economic Hardship Reporting Project.

The Index Card: Why Personal Finance Doesn't Have to Be Complicated

Portfolio

DANA PARISH

Dana Parish developed Lyme-induced heart failure as a result of being improperly diagnosed by some of the “top” doctors in the country—and had her life saved by Dr. Phillips. A chart-topping Sony/ATV singer/songwriter who has written songs for artists like Celine Dion and Idina Menzel, she has become a major voice in the world of chronic illness. Her popular column on Huffington Post has been read by more than one million people globally.

chronic

Houghton Mifflin Harcourt

steven phillips, md

Steven Phillips, M.D. is a renowned Yale-trained physician, international lecturer, and media go-to expert. Well-published in the medical literature, he has treated over 20,000 patients with complex, chronic illness from nearly 20 countries. Phillips experienced firsthand the nightmare of an undiagnosed, serious infection after nearly dying from his own “mystery illness,” and having to save his own life when 25 doctors could not.

chronic

Houghton Mifflin Harcourt

Maya rodale

Maya Rodale began reading romance novels in college at her mother’s insistence. She is now the bestselling and award-winning author of funny, feminist fiction. A champion of the romance genre and its readers, she is also the author of the non-fiction book Dangerous Books For Girls: The Bad Reputation of Romance Novels, Explained. Maya has also contributed to NPR Books, Bustle, and The Huffington Post. She lives in New York City.

Alice and Gabby's Excellent Adventure


carrie seim

Carrie is the author of the new acclaimed middle-grade novel Horse Girl (Penguin Random House, 2021) and the bestselling Audible adventure series The Flying Flamingo Sisters (hailed by the New York Times as a Best Audiobook for Road Trips with Kids). 

horse girl

Penguin workshop

jordan shapiro

Jordan Shapiro, PhD., is a globally celebrated American thought leader. He's senior fellow for the Joan Ganz Cooney Center at Sesame Workshop, and Nonresident Fellow in the Center for Universal Education at the Brookings Institution. His Forbes' column (2012-17) on global education, learning through digital play, kids and culture was read by over five million people around the world. He is an international speaker and consultant whose fresh perspective combines psychology, philosophy, and economics in unexpected ways. His book The New Childhood: Raising Kids To Thrive in a Connected World (Little, Brown Spark 2018) changed the cultural conversation about parenting and screen time.

Father Figure: How to Be a Feminist Dad

Little, Brown Spark

michael slaby

Passionate and committed to helping humanity save the world, Michael Slaby is a world leader in media, strategy, and technology, and how together they drive politics and business. He is currently Chief Strategist at Harmony Labs working on accelerating media reform and transformation. Previously, he founded and was Head of Mission of Timshel, a social-impact technology company. He was a Fellow at Shorenstein Center at the Harvard Kennedy School of Government. Michael helped lead Obama for America as Chief Integration and Innovation Officer in 2012 where he oversaw all of technology and analytics, and as Deputy Digital Director and Chief Technology Officer in 2008. His new book For ALL the People: Redeeming the Broken Promises of Modern Media and Reclaiming Civic Life published in February 2021. 

For ALL the People: Redeeming the Broken Promises of Modern Media and Reclaiming Our Civic Life

Disruption Books

brandon T. snider

Brandon T. Snider is the best-selling author of the award-winning Dark Knight Manual, as seen in Entertainment Weekly, Time, and Forbes, as well as the Avengers: Infinity War: The Cosmic series. Additionally, he's written books featuring Cartoon Network favorites like Adventure Time and Regular Show, Marvel's Spider-Man, and Black Panther, plus pop culture icons such as Justice League, Star Wars, and The Muppets. His new series Rube Goldberg and His Amazing Machines launches in Fall 2021. Brandon has also written for and appeared on Comedy Central's Inside Amy Schumer.

The Dark Knight Manual: Tools, Weapons, Vehicles and Documents from the Batcave

insight editions

carla zanoni

Carla Zanoni is an award-winning journalist, writer, poet and media strategist. She was born in Argentina, raised in New Jersey, and has lived in New York City for the past 25 years. She is TED’s first head of audience development, where she focuses on content and programming strategy, analytics, social media and community development. Carla is also writing her first book, a memoir on self worth. Carla was the first global audience and analytics editor to be named on the masthead of The Wall Street Journal. She got her start as a freelance metro reporter and has deep roots in community journalism, including her work at the now former DNAinfo New York and Chicago. She is also a graduate of Columbia University’s School of General Studies and School of Journalism.

head of audience development

TED


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